Direct mail marketing experts know the importance of building a consumer list from top companies like Selectabase. If they perform even one error during the campaign, it has chances to affect the overall output. Let us discuss some common errors most businesses tends to make while direct mail marketing.
Focusing the wrong audience
A direct mail can be successful if the mails are sent to the right customers. It is hard to target all people. But you can get a general or rough idea about potential customers by their purchasing activities. If you are going to send mail to people who are not a bit interested in purchasing your product, then it will adversely affect the sales pitch.
The entire campaign will become a waste of money, effort and time if you send mails to wrong customers. It is best to send mails to targeted audience to watch good response rates.
Saving best address for the last
Some people have the habit of saving the best mail list to use in the last. It is a good idea, but it is not suitable for direct mail marketing. If you have a list of potential customers list, then ensure to start the campaign immediately. Do not keep saving the best mail list for the last moment. The audience will keep looking whether to open or not to open and read the mail.
It is important to capture their attention at the first moment they receive your marketing mail.
Failing to include offers and discounts
Customers love to purchase things at a discount or offer price. They get a sense of satisfaction that they have purchased at fewer prices than others. When you mention about the offers and discounts, they will ensure to visit your store and check out the products available at discount price. The customers will even buy if the discount is worth and not given by the competitors.